Visual Identity for Self Promotion

Personal Project, 2018

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This project seeks to create a cohesive visual identity, capable of communicating my professional and artistic work.

The organic shape of the letter "M" was, therefore, chosen as a starting point in the development of the logo. By using a single brush trace as signature, I tried to bridge two fields of interest: my passion for language and design and the free nature of drawing. In other words, two activities connected by the creative gesture of the stroke.

This approach allowed me to create a flexible visual identity. The first set of business cards was built from two layers of 250g/m² textured white paper, with the logo embossed on the front, giving the object a minimal look while retaining its tactile properties. To expand these ideas to other platforms, I also adopted a strict code of colors and typefaces. These guidelines would be especially useful when designing other promotional objects, such as resumés, motivational letters, and my personal website.